Location Page Template
Why nearest-city modifiers and proof sections outperform generic service pages.
How high-intent service brands reduce wasted spend
Recent field notes from active client programs and conversion audits.
Paid Search Pruning
Negative keyword governance pattern that stabilized lead quality in 30 days.
Call Tracking QA
Checklist for avoiding attribution blind spots after CMP and consent updates.
Editorial process
Every post is tied to a measurable change request and implementation backlog.
Update cadence
New case notes are published monthly with concrete KPI movement.